An Empirical Study on the Performance of Software Company with Software Type

—The purpose of this study is to examine the factors influencing performance of software companies. This model tests various theoretical research hypotheses related to innovation, standardization and technology marketing strategy and software type. Smart PLS (Partial Least Square) 2.0 and SPSS 15.0 have been utilized for deriving the study results. The result of hypothesis testing is as follows. First, standardization and technology marketing strategy positively influence financial performance. Second, innovation, standardization and technology marketing strategy positively influence technical performance. Finally, mobile and non-mobile software companies was shown that innovation, standardization, and technology marketing strategy has different effects to financial and technical performance. I.INTRODUCTION IN the world of globalization now in progress, while there is evolution in capital, manpower, and resources free movement in the global world, diffusion of global sourcing and infinite economy have been intensified. Accordingly, for the sustainable growth of our future domestic economy, service-oriented knowledge economy's movement is essential. Software (SW)'s role has been emphasized as the possible core-base of knowledge and information's accumulation·organization · utilization. In particular, SW and R&D, manpower training and knowledge with the OECD's investment as three indicators of knowledge-based society have established itself as key elements. Software industry is said to be all industries involved in a series of steps of software development, distribution, maintenance, etc. The software industry can be defined as software development·manufacture·production·distribut-ion, etc. and related services, and information system operating in related industries. According to Korea Software for Market Analysis and Forecasts Report Domestic software market in 2010, in a scale of US$3.18 billion is expected to be among the annual growth of 7.0% over the previous year, is also expected to grow 7.2% in the long term average to US$4.205 billion in the year of 2014. In Korea ICD, software market recent international economic situation is recovering steadily improving the performance of the major corporate customers and is expected to increase investment and as a result, overall domestic demand for investment in software and the market was expected to grow steadily [8]. Meanwhile, software companies include in the study about standardization and flexibility of software processes and project performance [9], the software flexibility and project management control factors that impact on performance [14], a study on the project risk and performance [13], Studies on the effect of performance of product innovation considering the product development process and the knowledge acquisition process [6], success factors of software ventures [1], …